Sharing seats with Albion+ members possible from 2026/27

The FAB are delighted with the club’s decision to allow season ticket holders to allocate their seats to Albion + members for individual matches from the start of the 2026/27 season. 

The FAB have been in close consultation with the club regarding steps that can be taken to limit the number of empty seats on match days, which is often due to season ticket holders being unable to attend individual matches. 

We believe the increased flexibility the club has offered season ticket holders will act as an incentive to ensure their seats are used for every match. 

Importantly, this initiative will contribute towards improved matchday atmosphere and greater accessibility of tickets for the wider fan base.

We are grateful to all Albion fans who took the time to raise this issue with us, as this helped us engage with the club. 

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